12 May 2009
Lighten your load - stay mobile
Mantic Point launches latest mobile travel solution
Forget hauling around heavy guide books, mountains of maps and piles of paperwork next time you go on holiday – all you need is your mobile phone, thanks to an innovative British technology.
A new product from mobile travel specialist Mantic Point allows travellers to store documentation and itineraries in their own mobile travel assistant through the recently launched mobile-web solution.
By subscribing to the free service, customers will receive relevant, up-to-the-minute, personalised travel information straight to their mobile phone.
The beta tested mobile-web product will provide users with everything from flight information, snow reports and weather forecasts to traffic updates, destination guides and quizzes.
But what's really clever about this service is it adapts to the holidaymakers needs at each stage of their trip. This ensures they have only the most relevant information to hand and makes for a time-saving and easy-to-use product.
A brand-new restaurant application is also available, which allows users to browse restaurants, read reviews, check locations and prices and make bookings while in their holiday destination.
Leeds-based Mantic Point, which is part owned by Rolls-Royce, is the only key player to provide a service that is personalised, context aware and multi-channelled.
Subscribers to the service can opt for the free package or a premium service, which costs just £3.95. The premium package offers a more in-depth service, including an on-hand bilingual speaker in case of an emergency.
"The new mobile-web product complements the existing SMS text message services the company has provided since 2007. We believe it is important to offer subscribers a choice of these services as although SMS is still the mass market technology, mobile-web usage is growing rapidly." says Mike Atherton, managing director of Mantic Point
He added: "We are very aware that each traveller is different and we want to help create a holidaying experience that is right for each individual."
To try out the new service please visit www.streamthru.com. It is also possible to register from the mobile site - m.streamthru.com.
The new restaurant application is available for those travelling within the UK.
ENDS
About Mantic Point
- Mantic Point operates a white-label service, providing up-to-date travel information to holidaymakers and business travellers through their mobile phone. The service helps travel companies keep in touch with their customers while they are on the move, providing up-to-the-minute, personalised travel information, which is delivered direct to the customer's mobile phone using proven SMS and mobile-web technologies
- Mantic Point's software, StreamThru, lets travel brands update their customers automatically with timely, personalised information about their trip, including flight information, snow reports, weather forecasts, traffic updates, itinerary reminders, destination information and even quizzes to help pass the time.
- Existing clients include Air New Zealand, easyJet, BAA and WAYN.com.
For further information please contact
Cass Helstrip / Jill Duffell
Rooster PR
Tel: 020 7953 8774 / 7419
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