16 April 2008
Mantic Point offers free e-Book to help travel companies develop their mobile strategy
To celebrate the launch of a new consultancy service to help airlines, travel agents, and tour operators develop their mobile strategy, Mantic Point is offering a free e-Book entitled:”Developing a mobile strategy for travel companies”. The e-Book explains how a well thought-out mobile strategy can extend your customer communication window enabling you to increase ancillary sales and improve service levels.
Mike Atherton, Managing Director of Mantic Point, explained: “Whether it's an online travel agent sending itineraries by SMS or an airline launching a mobile web-site, more and more travel companies recognise that mobile has an important role to play in their customer communications.”
Atherton continued: “I'd advise any travel company that is starting to look at mobile to spend some time thinking about their strategy first. Don't treat mobile as just a technology project or a tactical exercise. Think about mobile in the context of your overall communication strategy. Then, when you get it right you'll make some money and keep your customer's happy!”
Based on Mantic Point's experience of developing its white-label, mobile, travel concierge service, the e-Book is an ideal starting point for any travel company that wants to define a mobile strategy. The e-Book starts by asking: “When and why do travellers want to interact with you by mobile?” It goes on to discuss packaging and promotion of mobile services, how to make money from mobile, and which mobile technologies to target.
To download “Developing a mobile strategy for travel companies” go to: http://www.manticpoint.com/ebook
ENDS
For more information please contact:
Mike Atherton at Mantic Point on +44 (0) 7811 256 023
Notes to editors:
- Mantic Point provides white-label, mobile services for travel companies
- We operate the easyJetText and Monarch Mobile services for easyJet and Monarch respectively
- We offer travellers both free and premium mobile content, including: flight updates, snow reports, weather forecasts, traffic updates, itinerary reminders, quizzes, and destination information
- We provide this information by SMS, or through a personalised, mobile web-site
- Our expertise is understanding each traveller's profile to offer them the most appropriate content - maximising revenue without overwhelming people with too much choice
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