30 June 2008
MANTIC POINT SAYS MOBILE IS AN ESSENTIAL CHANNEL FOR ADVERTISERS TO REACH AIRLINE PASSENGERS
50% increase in average spend in Tax & Duty Free store
10.5% redemption rate on foreign currency exchange
Mantic Point, who provides white-label mobile concierge services to the travel industry, today published a case study showing how mobile advertising increased passenger retail spend by over 50% at Bristol International Airport's Tax and Duty Free store.
Simon Preece, Head of Retail & Concessions at Bristol International Airport, said:
"Mobile has proved an excellent way of reaching passengers on their departure day"
In a separate study published earlier this year, Mantic Point demonstrated how TTT Moneycorp achieved a 10.5% redemption rate with a mobile campaign promoting their foreign exchange services at London Gatwick and London Stansted Airports.
Mike Atherton, Managing Director of Mantic Point, commented:
"These case studies prove how effective mobile advertising is at raising awareness and driving action. If you have a relevant message for airline passengers and you want to reach these passengers on their departure day ... mobile advertising should play a central part in your marketing campaign."
Mantic Point enables advertisers to target opted-in passengers on their departure day with a timely, relevant offer sent straight to their mobile phone. Advertisers can target passengers based on their gender, reason for travel, departure airport, destination, day of travel, time of travel, etc. And, by using the regular reporting provided by Mantic Point to analyse their campaign performance, advertisers can easily refine the targeting of their offer to maximise effectiveness and minimise waste.
Passengers opt-in to Mantic Point's services to receive relevant travel information and offers, through their mobile phone, when they're on the move. These white-label services are provided through Mantic Point's travel partners, who include airlines, airports and other travel-related businesses. For example, Bristol International Airport advertised to passengers who'd signed up for the easyJetText service and TTT Moneycorp advertised to both easyJetText and Monarch Mobile subscribers.
To read the Bristol International Airport and TTT Moneycorp case studies, visit Mantic Point's web-site: www.manticpoint.com
ENDS
For more information please contact:
Mike Atherton at Mantic Point on +44 (0) 7811 256 023
Notes to editors:
- Mantic Point provides white-label, mobile concierge services for travel companies.
- We operate the easyJetText and Monarch Mobile services for easyJet and Monarch respectively. A number of new services are scheduled for launch during Summer 2008
- We offer travellers both free (ad-funded) and premium mobile content, including: flight updates, snow reports, weather forecasts, traffic updates, itinerary reminders, live emergency help, translation assistance, and destination information.
- We provide this information by SMS, or through a personalised, mobile web-site.
- Our expertise is understanding each traveller's profile to offer them the most relevant content. Relevant content is time-sensitive, location-based, and context-aware. With relevant content, travellers get a mobile experience they value and our travel partners maximise their revenue from mobile services.
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