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10 November 2008

ONE IN EIGHT HOLIDAYMAKERS CALL FOR EMERGENCY HELP

Innovative concierge service provider, Mantic Point, reveals the top traveller requests

Twelve per cent of British travellers needed emergency help while on holiday this year, but almost as many are just as concerned about the weather as their wellbeing.

That's according to Mantic Point, the Leeds-based company which provides personalised travel and destination assistance to subscribers using mobile phone messaging.

Customers who have signed up to the premium destination assistance package simply send a text message detailing their request. In the case of an emergency, if the customer texts ‘HELP', a bi-lingual expert will call the traveller back and speak the language on their behalf.

During the past six months emergency requests have included lost passports, cash machines swallowing bank cards and holidaymakers being stopped by police.

Mantic Point's survey also uncovered some interesting facts about the most common queries people have while they are on holiday.

The most popular requests were flight related - with 28 per cent of holidaymakers seeking flight information prior to their journey home.

One unusual request was for cooking instructions by a holidaymaker wanting to cook paella for a loved one.

In true Brit style, nine per cent of travellers wanted to know the weather forecast!

"We are very aware that each traveller is different. We want to help create a holidaying experience that is right for each individual. Our easy-to-use destination assistance service offers holidaymakers peace of mind. If travellers need advice, help is at hand - saving time and ensuring their trip is stress free," said Mike Atherton, Managing Director of Mantic Point.

"Our destination assistance package is the perfect complement to our other mobile services. Due to our in-depth customer knowledge, we are able to offer travellers a choice of mobile packages, based on each individual's profile, so all dialogue is relevant, location based and context aware," he added.

ENDS

About Mantic Point

  • Mantic Point operates a white-label service, providing up-to-date travel information to holidaymakers and business travellers through their mobile phone. The service helps travel companies keep in touch with their customers while they are on the move, providing up-to-the-minute, personalised travel information, which is delivered direct to the customer's mobile phone using proven SMS technology
  • Mantic Point's software, StreamThru, lets travel brands update their customers automatically with timely, personalised information about their trip, including flight information, snow reports, weather forecasts, traffic updates, itinerary reminders, destination information and even quizzes to help pass the time.
  • Existing clients include easyJet, BAA and WAYN.com.

For further information please contact

Cass Helstrip / Jill Duffell
Rooster PR
Tel: 020 7953 8774 / 7419

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