26 June 2009
SMALLER TRAVEL BRANDS MOBILISE TO TAKE ON THE BIGGER PLAYERS
Mantic Point offers SME market the chance to 'go mobile' for free
The UK's smaller Travel companies can now match-up to their bigger competitors by sending itineraries and travel information to their customers' mobile phones for free.
The new service, from mobile travel specialist Mantic Point, allows SMEs to apply personalised information with their own logo and identity before it is sent to their customers' mobile phones.
The mobile-web initiative is the latest phase in Mantic Point's SME strategy and provides a quick, low-cost way for travel companies to distribute information through mobile phones. It is also based on Mantic Point's StreamThru platform, which has helped countless travellers since its launch in early 2007.
"This new service allows the smaller travel businesses to have quick and easy access to a mobile phone service – something most travellers are coming to expect as part of their package," says Mike Atherton managing director of Mantic Point.
"The other real value of sending travel itineraries to a mobile phone is that customers can avoid having to carry around lots of paperwork and will always have access to their travel details."
To obtain the information, customers just need to visit a link on their phone while they are travelling. They will also have access to other enhanced content to support each stage of their trip, such as flight updates, traffic reports, airport information, travel guides and weather forecasts.
Travellers can opt for the mobile itinerary when booking their trip through the SME. The travel company will then need to pass on the customer's information to Mantic Point using Mantic Point's API (application programming interface).
"Customer satisfaction is of utmost importance to the SME. This quick, easy and convenient service is an ideal offering for travellers who are constantly on the move," explained Mike Atherton.
"The product is accessible for all sizes of travel brands and is an affordable solution which enhances the customers' travel experience. Also, the branding will reinforce the travel company's relationship with their customer when that individual is away."
Visit http://www.streamthru.com/partners/signup and fill in the partner application form to register for the Mantic Point service.
ENDS
About Mantic Point
- Mantic Point operates a white-label service, providing up-to-date travel information to holidaymakers and business travellers through their mobile phone. The service helps travel companies keep in touch with their customers while they are on the move, providing up-to-the-minute, personalised travel information, which is delivered direct to the customer's mobile phone using proven SMS and mobile-web technologies
- Mantic Point's software, StreamThru, lets travel brands update their customers automatically with timely, personalised information about their trip, including flight information, snow reports, weather forecasts, traffic updates, itinerary reminders, destination information and even quizzes to help pass the time.
- Existing clients include Air New Zealand, easyJet, BAA and WAYN.com.
For further information please contact
Cass Helstrip / Jill Duffell
Rooster PR
Tel: 020 7953 8774 / 7419
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