Current advertising failing to reach affluent travellers?
Brand advertisers. Airport advertisers. Mobile advertisers.
Connect with ABC1 airline passengers ...
- Target airline passengers before they fly
- Create a compelling call to action
- Optimise your campaign in real-time
... using StreamThru, as part of your out of home advertising mix to create compelling mobile marketing campaigns for travellers.
Target airline passengers before they fly
- Access large numbers of airline passengers on their departure day
- Select your target passengers' profile (e.g. based on destination, departure time, reason for travel, gender, etc)
- Communicate around 2 hours before their scheduled departure time
StreamThru currently powers easyJetText for easyJet and Monarch Mobile for flyMonarch.com
Create a compelling call to action
- Raise awareness by directing people to your mobile-website using "WAP Push"
- Increase response rates using SMS (e.g. reply for callback)
- Test different content with different market segments
Optimise your campaign in real-time
- Measure the response to your campaign
- Identify when and where the campaign performs best
- Tune campaign targeting for maximum return on investment
Find out more
Read our advertisers fact sheet [PDF] 495K
How to advertise
You purchase ads on a CPM (cost per 1,000 ads) basis. For an advertising rate card, or to enquire about availability, contact us now.
How does StreamThru work?
Passengers are invited to join StreamThru when they book a flight with a participating airline. They opt-in to receive flight updates, reminders, and special offers on their departure day.
StreamThru uses SMS text messages to send information to a passenger's mobile phone. Using pure SMS or "WAP Push" you can create compelling calls to action for your campaigns (e.g. send a promotional voucher for your product that the passenger can redeem in an airport store, direct the passenger to a promotional video for your new product launch, invite the passenger to enter your new competition, etc).
For brand advertisers, StreamThru offers a unique opportunity to target passengers on their departure day, at a time when they are receptive to your message. This allows you to focus your airport marketing spend on those passengers who fit your target customer profile.
Communication can be targeted based on a passenger's:
- Profile (e.g. gender, country of residence, geo-demographic grouping)
- Journey (e.g. reason for travel, destination, airline, day part, day of week, etc)
- Status (e.g. are they on-time, late, or early?)
- Past behaviour (e.g. how did they respond to offers on previous journeys?)
- Preferences (where known)
Setting up a campaign is quick and easy. From our web-site, simply define your promotional message, create your call to action, and specify your target passenger profile (e.g. business passengers flying outside the EU, female passengers flying to Spain).
And, we provide detailed analytics so you can monitor how well your campaign is performing and refine your targeting.
Contact us to find out more
How to advertise
For a rate card or to enquire about availability: Contact Us
StreamThru in action
“We achieved a redemption rate of 10.5%. We're delighted with the results.”
Alan Chambers
Business Development Manager
TTT Moneycorp
Find out more
Advertisers fact sheet [PDF] 495K
Advertising case studies
TTT Moneycorp: 10.5% redemption rate on mobile marketing campaign
Bristol International Airport: Mobile campaign increases tax and duty free spend by 50%