Airport Concessions
Passengers spending less in your store?
Beauty and cosmetics products account for over a third of airport retail sales and have performed strongly over recent years ... but, if you operate in a different area are you suffering from flat or declining spend per passenger?
If so, how can you raise awareness of your offer, to drive more footfall and increase your share of the customer's purse?
Boost revenues by increasing consumer awareness
A recent survey* showed that two out of three air passengers are happy to receive promotional offers from airport retailers, so long as these offers are relevant and convenient.
We can help you take your revenues on to another level ... by connecting with passengers on their journey from home to departure gate, and making them aware of your offer at the time when they are most likely to spend.
With a new opt-in, departure day communication channel
StreamThru creates a high-performance revenue stream that prepares passengers to spend, enabling you to:
- Connect with large numbers of airline passengers on they day they travel
- Target offers based on a passenger's profile
- Refine offers to maximise redemption rates
Connect with large numbers of airline passengers on the day they travel
With StreamThru, passengers opt-in during the airline booking process to receive updates, delay notifications, and boarding reminders direct to their mobile phones as text messages. Passengers also agree to receive up to 2 relevant, promotional text messages 2 hours before their scheduled departure time.
Target offers based on a passenger's profile
For airport retailers, this creates a unique opportunity to target passengers on their day of travel at a time when they are most receptive to retail offers. This allows you to focus your marketing spend on those passengers who fit your target customer profile.
Offers can be targeted based on a passenger's:
- Profile (e.g. gender, country of residence, geo-demographic grouping)
- Journey (e.g. reason for travel, destination, airline, day part, day of week, etc)
- Status (e.g. are they on-time, late, or early?)
- Past behaviour (e.g. how did they respond to offers on previous journeys?)
- Preferences (where known)
Eliminate paper vouchers
Since retail offers are also sent to the passenger's mobile phone as a text message, StreamThru enables you to eliminate those nasty paper vouchers!
Refine offers to maximise redemptions
Participating retailers receive regular, detailed analytics showing how well your offers are performing. And, help is at hand from Mantic Point, who operate StreamThru as a white-label service for airports and airlines, to help you refine your offers and maximise redemption rates.
Simple Set Up, no IT integration required
Setting up offers is quick and easy. From our web-site, simply define your offer message, tell us the voucher code you are using to track redemptions on your point-of-sale (POS) system, and specify the profile of passenger you want to target (e.g. business passengers flying outside the EU, female passengers flying to Spain).
The power of mobile advertising
Watch this video from mobile marketing expert, Paul Martecchini, to see how mobile can be a highly effective channel in your marketing campaigns
How to advertise
Using your knowledge of your target audience's needs to craft well thought-out, targeted promotions you'll enjoy exceptional response rates. Why not see for yourself, and contact us to find out about our current advertising opportunities
* A survey of 2,887 passengers was undertaken for Mantic Point from 1st – 14th February 2007
How to advertise
For a rate card or to enquire about availability: Contact Us
StreamThru in action
“We achieved a redemption rate of 10.5%. We're delighted with the results.”
Alan Chambers
Business Development Manager
TTT Moneycorp
Advertising case study
TTT Moneycorp: 10.5% redemption rate on mobile marketing campaign