Retail revenue per passenger declining?
Airport Operators
Prepare passengers to spend. Reduce passenger stress levels ...
- Engage passengers on their departure day
- Increase passenger awareness of airport retail
- Notify passengers of flight changes
... using StreamThru to share information, advice, and special offers through the mobile phones of opted-in airline passengers on their departure day.
Engage passengers on their departure day
- Connect during the 4 hours before departure
- Communicate via SMS text message
StreamThru currently powers easyJetText for easyJet and Monarch Mobile for flyMonarch.com
Increase passenger awareness of airport retail
TTT Moneycorp achieved a redemption rate over 10% between August and November 2007 at their Gatwick Airport bureaux de change. Your retailers can achieve similar results by:
- Selecting who to communicate with (e.g. based on destination, departure time, reason for travel, gender, etc)
- Crafting a relevant message for their chosen audience
Notify passengers of flight changes
- Send departure board information to passengers' mobile phones
- Empower passengers with live flight updates and personal boarding calls
How to get started
If you can provide us with access to your flight information (the same feed you use for your web-site) and introduce us to your retailers, contact us, we'll work with you to get your major airline partners on board.
HOW DOES STREAMTHRU WORK?
Over the past 5 years, many airports have seen retail revenues grow thanks to increased passenger volumes, but revenue per passenger has declined in real terms. With airports often earning 50% or more of their revenue from retail, are you doing everything possible to prepare passengers to spend on their departure day?
We can help you take your retail revenues to the next level, by creating a high-performance departure day communication channel. Communication with passengers can be by SMS text messages or a mobile website.
With StreamThru, passengers opt-in through the airline booking process to receive a mix of:
- Free-to-use information (e.g. flight updates, gate notifications)
- Ancillary service offers (e.g. destination services, valet parking, lounge access, etc)
- Retail offers (your retailers pay to access passengers who match their target customer profile)
StreamThru enables your retailers to target their offers for particular passenger segments. They can target offers against a passenger's:
- Profile (e.g. gender, country of residence, geo-demographic grouping)
- Journey (e.g. reason for travel, destination, airline, day part, day of week, etc)
- Status (e.g. are they on-time, late, or early?)
- Past behaviour (e.g. how did they respond to offers on previous journeys?)
- Preferences (where known)
In general, retailers who are more specific when targeting an offer will see higher redemption rates. The result: passengers spend more in your airport ... and you earn more money from turnover based retail rents.
See StreamThru in action
Watch this 10 minute video to see StreamThru in action.
Contact us to find out more.
Want to learn more?
Contact Us to see how we can increase your retail revenues.
StreamThru in Action
BAA is always looking for innovative new ways of improving the passenger's experience at our airports. [easyJetText, powered by StreamThru] offers passengers an excellent mix of information, advice, and exclusive retail offers.”
Jo Astor
Retail Director
London Gatwick Airport