Airports
Boost retail spend per passenger
With retail revenue critical to your finances, you want to maximise the retail spend of every passenger.
Today, most airport operators don't know who'll be travelling through their terminal at any given time. But, imagine if you not only knew who would be flying from your airport but if you could engage these customers in a personalised dialogue that assists them throughout their journey...
What would you use this dialogue for?
- To boost retail spend per passenger by enabling your retailers to connect directly with your customers?
TTT Moneycorp achieved a 10.5% redemption rate with their foreign exchange campaign and Bristol International Airport saw average spend in their tax and duty free store rise by 50% thanks to their mobile campaign.
- To create enduring customer relationships?
- To build up a detailed CRM database of customer behaviour?
And, to analyse this data to reveal insights that will shape your other marketing activities?
Create a mobile-enabled, personalised dialogue with customers
The ubiquitous mobile phone is the technology that enables you to build a low-cost dialogue with your customers when they're travelling ... giving each customer their very own travel assistant (or mobile concierge) so that keeping on top of their travel plans is as simple as checking a text message or mobile-web page.
Using the white-label StreamThru service
Mantic Point's StreamThru is a white-label, mobile concierge service that keeps you connected with your customers when they're travelling. StreamThru's SMS and mobile-web applications keep your customers informed, entertained, and satisfied by creating a relevant, personalised dialogue on their mobile phone. This is a dialogue your customers will truly value and a dialogue that makes you money.
With StreamThru, we'll help you:
- Capture customer travel plans
With our no-hassle approach, simply add our “widget” to your web-site so your passengers can enter their flight details and opt-in to your mobile services.
- Offer customers the most relevant mobile content
Typically you'd offer basic free content (funded by advertising) alongside premium content (matched to the passenger's profile).
- Accessed however your customers prefer
What next?
Perspectives
"BAA is always looking for innovative new ways of improving the passenger's experience at our airports.
[easyJetText, powered by StreamThru] offers passengers an excellent mix of information, advice, and exclusive retail offers."
Jo Astor, Retail Director, London Gatwick Airport
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