Creating a relevant dialogue with your travellers
There are 2 aspects to creating a relevant, mobile-enabled dialogue with your customers when they're on the move:
1. Offer customers a choice of content packages matched to their needs
Your customers travel for many reasons and when it comes to mobile one size definitely doesn't fit all. Does a business person travelling to a mid-week conference require the same content as a family heading off for a 2-week holiday?
With Mantic Point's StreamThru service, you define multiple packages of mobile content, built up from our mobile content library, and you match these packages to the needs of your different customer segments.
2. Control the flow of information to customers when they're travelling, based on their time location and context
For example: If I'm travelling to the airport by car tell me about traffic incidents that could hamper my journey. But, once I arrive at the airport, stop sending me this type of information because it's no longer relevant.
Most of the information required to capture time, location and context is contained within the traveller's itinerary. For airlines and travel agents, your booking data contains this itinerary.
With StreamThru, we'll exploit your booking data to match the right mobile content with as many of your customers as possible. So, your customers get a mobile service that they truly value and are willing to pay for.
What next?
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