Mobile advertisers
Can't access enough consumers to make your mobile phone advertising campaign work?
Have your previous mobile advertising efforts been restricted to text-to-win and text-to-buy type campaigns, where you rely on the mobile consumer responding to a traditional ad (e.g. billboard) to initiate a dialogue?
If so, do you struggle to reach the volume of mobile consumers you need to make your campaign cost effective?
Target large numbers of UK airline passengers
What if you could access large numbers of globally mobile, ABC1 air travellers on their day of travel, and initiate a targeted, personalised dialogue with each of them at a time when they are in an impulsive and receptive state of mind?
If this type of mobile consumer falls into your target demographic , then we can help you deliver high-impact mobile campaigns that achieve fantastic response rates ... by connecting with passengers on their journey from home to departure gate, and making them aware of your message at the time when they are most receptive to it.
With a new opt-in, departure day communication channel
StreamThru creates a high-performance mobile marketing communications channel that enables you to:
- Connect with large numbers of airline passengers on they day they travel
- Target offers based on a passenger's profile
- Refine your campaign to maximise response rates
Connect with large numbers of airline passengers on the day they travel
With StreamThru, passengers opt-in during the airline booking process to receive updates, delay notifications, and boarding reminders direct to their mobile phones as text messages. Passengers also agree to receive up to 2 relevant, promotional text messages 2 hours before their scheduled departure time.
Create compelling reasons for mobile consumers to respond
With StreamThru, you don't have to wait for the mobile consumer to initiate a dialogue. StreamThru starts the conversation and allows you to target passengers with a relevant, compelling call to action.
For example:
- Sending holiday-makers flying to Ibiza an SMS text message voucher for discounted entry to a nightclub
- Sending a WAP push directing business passengers to your mobile website, where you reinforce your brand (e.g. by showing a video of your new product, or encouraging them to enter a competition, etc)
Target offers based on a passenger's profile
For mobile advertisers, StreamThru creates a unique opportunity to target passengers on their day of travel at a time when they are most receptive to your message. This allows you to focus your mobile marketing spend on those passengers who fit your target customer profile.
Communication can be targeted based on a passenger’s:
- Profile (e.g. gender, country of residence, geo-demographic grouping)
- Journey (e.g. reason for travel, destination, airline, day part, day of week, etc)
- Status (e.g. are they on-time, late, or early?)
- Past behaviour (e.g. how did they respond to offers on previous journeys?)
- Preferences (where known)
Refine your campaign to maximise response rates
Participating mobile advertisers receive regular, detailed analytics showing how well your promotions are performing. And, help is at hand from Mantic Point, who operate StreamThru as a white-label service for airports and airlines, to help you refine your promotion to maximise response rates.
Simple Set Up, no IT integration required
Setting up campaigns is quick and easy. From our web-site, simply define your promotional message and call to action then specify the profile of passenger you want to target (e.g. business passengers flying outside the EU, female passengers flying to Spain).
The power of mobile advertising
Watch this video from mobile marketing expert, Paul Martecchini, to see how mobile can be a highly effective channel in your marketing campaigns
How to advertise
Using your knowledge of your target audience's needs to craft well thought-out, targeted promotions you'll enjoy exceptional response rates. Why not see for yourself, and contact us to find out about our current advertising opportunities
* Currently available for UK airports
How to advertise
For a rate card or to enquire about availability: Contact Us
StreamThru in action
“We achieved a redemption rate of 10.5%. We're delighted with the results.”
Alan Chambers
Business Development Manager
TTT Moneycorp
Advertising case study
TTT Moneycorp: 10.5% redemption rate on mobile marketing campaign