The power of mobile advertising
Interested in marketing to airline passengers a few hours before they catch their flight? What if you could target opted-in passengers based on when, where and why they're travelling and send a message direct to their mobile?
If this sounds interesting, watch this 4 minute introductory video to mobile marketing from Paul Martecchini founder of PowerStar Consulting to see how mobile advertising can work for you:
Key takeaways:
- Mobile is a channel not a strategy. Treat it as 1 touch point in an integrated campaign
- Focus on what mobile users do. Today this means SMS (text messages)
- The mobile web doesn't yet have mass reach. But, click-through rates are higher than the traditional web because ads act as navigation, offering ways to discover.
Learn more about advertising to airline passengers on their departure day.
StreamThru in Perspective
BAA is always looking for innovative new ways of improving the passenger's experience at our airports. [easyJetText, powered by StreamThru] offers passengers an excellent mix of information, advice, and exclusive retail offers.”
Jo Astor
Retail Director
London Gatwick Airport
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